Sparkul

Get found for the work you want.

We fix search problems on your website, improve your Google Business Profile, and write pages for the services and products customers are looking for.

Search result · example“best near me”

[Your Business]

yourbusiness.com

AI answer · exampleAI assistant

“Who should I go with?”

Based on what’s published — the site, the listings, the reviews — [Your Business] may be worth considering.

Customers still need to find you on Google.

Someone searching for a nearby provider, a specific product, or an answer to a problem needs a useful page to land on.

Reason 01

A customer searches for a service.

They may need a roofer in their area, an accountant with particular experience, or a product with specific features. Your pages should match the work and products you want to be found for.

Reason 02

They check whether you are a fit.

Accurate information, useful service pages, and a website that works on mobile help them decide whether to contact you.

Reason 03

They choose how to get in touch.

We make contact details, opening hours, locations, and next steps easy to find on your site and local profiles.

The foundation both engines read

01

Technical foundation

Crawlable, fast, properly structured. Both kinds of engine start here.

02

Clear information

What you do, who for, where — stated plainly and consistently everywhere.

03

Earned authority

Reviews, citations, and mentions from sources that aren’t you.

04

Visible in both

Ranked on Google. Readable enough to be cited in an answer.

The two aren’t alternatives. The work overlaps substantially — and doing one well makes the other easier.

What our SEO work covers.

Website health

We check for blocked pages, broken links, slow loading, and other technical problems that interfere with finding and using your site.

Google Business Profile

We review categories, hours, contact details, services, and photos so local customers can find accurate information about your business.

Local listings

We correct business details across relevant directories and build out location information for the areas you actually serve.

Service and product pages

We write and improve pages around the products, services, and questions customers search for.

Customer review process

We help you request genuine feedback after the work or purchase, and establish a process for responding to reviews.

Search performance reporting

See search traffic, local visibility, and the enquiries or purchases we can track back to those visits.

Keep your search and AI work connected.

Accurate listings, useful pages, and a website that search tools can read support both. We manage those improvements together.

Structured data — in search

Add AI recommendation tracking.

Blocked pages, broken links, and unclear navigation can make useful information hard to discover.

Structured data — in answers

Use those fixes for AI discovery too.

We check access and content across your site rather than maintaining a separate set of pages just for AI.

Reviews + citations — in search

Add AI recommendation tracking.

Your website and business profiles should agree on your location, hours, phone number, and services.

Reviews + citations — in answers

Give customers the same answer everywhere.

Consistent details reduce confusion whether someone finds a map listing, a directory, or an AI answer.

Content that ranks — in search

Add AI recommendation tracking.

Explain the service, answer common buying questions, and give customers the detail they need to choose.

Content that ranks — in answers

Monitor recommendations as well as visits.

We check whether your business appears in relevant AI answers alongside the usual search traffic and enquiry reporting.

Tell us what you want to be found for.