Paid Media

Most ad spend disappears.Yours doesn't have to.

Most agencies optimize for clicks.
We optimize for booked customers.

Talk to us →See what's included

$10,200

Monthly spend

Booked jobs

Google LSA42%
Meta28%
Google Search21%
YouTube9%

The Overview

This is what running paid media should look like.

Every channel. Every dollar. Every booked job.
Traced and accountable in one view.

This Month

$247,000↑ 18% MoM

attributed revenue · from $10,200 spend · 24× return

30-Day Revenue

$4.2K$10.5K

Channel Mix

$10,200

Google LSA42%
Meta28%
Google Search21%
YouTube9%

Funnel

24% click-to-booked

Clicks127

Qualified94

In CRM94

Booked31

Revenue$247k

Top Campaigns

LSA — Emergency Service

Winning · 12 booked · $4,200

Meta — Spring Promo

Winning · 8 booked · $1,940

Search — Brand Terms

Steady · 6 booked · $1,860

YouTube — Awareness

Adjusting · 1 booked · $920

Updated 2 min ago

Every metric updates in real time.

This is what closed-loop attribution looks like. Not a dashboard metric. The actual flow from dollar spent to customer booked.

Engagement

Three ways to engage.

Three tiers. One question: how far do you want to go?

Full audit of current campaigns and attribution
Campaign rebuild on Google LSA + Search

Conversion tracking + call tracking setup
Monthly performance review with senior strategist

Start with Foundation →

Everything in Foundation
Multi-channel media: LSA + Search + Meta + retargeting

Closed-loop attribution (ad spend → revenue)
Weekly campaign optimization

Start with Growth →

Everything in Growth
Custom multi-touch attribution modeling

Dedicated senior media buyer
Full channel mix including YouTube + connected TV

Start with Scale →

Foundation

Make your current spend work.

For businesses already running paid media that's underperforming. We audit what you're running, reset what's broken, and rebuild attribution so you know what's working.

Full audit of current campaigns and attribution
Campaign rebuild on Google LSA + Search
Conversion tracking + call tracking setup
Monthly performance review with senior strategist
Email and contact form support

Start with Foundation →

Most Common

Growth

Scale spend without losing attribution.

For businesses ready to grow paid media investment. Everything in Foundation plus the channels that scale — and the attribution infrastructure to keep every dollar traceable as spend grows.

Everything in Foundation
Multi-channel media: LSA + Search + Meta + retargeting
Closed-loop attribution (ad spend → revenue)
Weekly campaign optimization
Bi-weekly strategy session
Slack access to your strategist
Real-time performance dashboard

Start with Growth →

Scale

Run paid media as a system.

For businesses where paid media is a major line item. Dedicated media buyer. Custom attribution modeling. The fully-integrated operation that runs at the scale where every percentage point matters.

Everything in Growth
Dedicated senior media buyer
Full channel mix including YouTube + connected TV
Custom multi-touch attribution modeling
Weekly strategy + dedicated strategist
Direct phone + Slack access
Quarterly executive review

Start with Scale →

All engagements are scoped to your market and customized in your first strategy session.

Why + How

Why paid media fails —
and how we fix it.

Your campaigns optimize for the wrong thing.

Most paid media chases clicks or cost-per-lead — metrics that don't tell you who actually became a customer. Spend gets pointed at whoever shows up cheapest, not whoever converts.

Your attribution stops at the form fill.

Most local businesses can't trace which ad earned which customer. That makes scaling spend a guess instead of a decision.

You're running on one channel.

Most local service businesses run Google Ads alone. When costs spike or a competitor outbids you, your pipeline shrinks with no backup.

The Cause

Your campaigns optimize for the wrong thing.

Most paid media chases clicks or cost-per-lead. Those metrics tell you what happened at the top of the funnel — not whether anyone became a customer. Spend gets pointed at whoever shows up cheapest, not whoever converts.

The Fix

Optimize for booked jobs, not clicks.

We rebuild campaigns to chase the metric that matters: customers your team actually closes. Every campaign, every channel, optimized toward booked revenue — not vanity at the top of the funnel.

The Cause

Your attribution stops at the form fill.

Most local businesses can't trace which ad earned which customer. The lead came in. Someone closed it. Nobody knows which dollar of ad spend was responsible. That makes scaling spend a guess.

The Fix

Closed-loop attribution to revenue.

Phone calls tracked. Form fills attributed. CRM records tagged. Every booked job mapped back to the ad spend that earned it. You stop guessing what's working — and start knowing what to scale.

The Cause

You're running on one channel.

Most local service businesses run Google Ads alone. That works until it doesn't. When Google's costs spike or your competitor outbids you, your pipeline shrinks with no backup.

The Fix

Multi-channel operation, accountable to one outcome.

Google LSA, Search, Meta, and YouTube run as one system. Channels balance against each other. When one gets expensive, we scale another. Your pipeline diversifies. Your spend gets smarter.

What You Get

Real campaigns.Real attribution.

Not a media plan. Operational infrastructure.

Multi-Channel Campaign Operation

Google LSA, Google Search, Meta, and YouTube — built, launched, and optimized weekly by a senior media buyer. Not pieced together. Run as one operation.

Closed-Loop Attribution

Every ad click traced to revenue. Phone calls, form fills, and CRM records mapped back to the campaign, ad set, and keyword that earned them.

Conversion Tracking + Call Tracking

Full instrumentation across every channel. Phone numbers per campaign. Form fills tagged. Conversion events synced to ad platforms for optimization.

Real-Time Performance Dashboard

Spend, leads, booked jobs, and attributed revenue — accessible 24/7. Not a monthly PDF. Live operational data.

Weekly Optimization + Reporting

Campaign adjustments made weekly based on what's actually converting. You see what changed, why, and what it earned.

Senior Strategist Access

Monthly strategy with a senior media strategist who knows your market. Weekly check-ins via Slack or email. Direct access.

The Conversation

See what closed-loop paid media looks like for your business.

Tell us about your current paid media. We'll show you what your spend should be doing.Tell us about your business and your current paid media setup. We'll show you what your spend should be doing — and what's missing from your current attribution.

Talk to us →

Most ad spend disappears.Yours doesn't have to.

This is what running paid media should look like.

Three ways to engage.

Make your current spend work.

Scale spend without losing attribution.

Run paid media as a system.

Make your current spend work.

Scale spend without losing attribution.

Run paid media as a system.

Why paid media fails — and how we fix it.

Your campaigns optimize for the wrong thing.

Your attribution stops at the form fill.

You're running on one channel.

Your campaigns optimize for the wrong thing.

Optimize for booked jobs, not clicks.

Your attribution stops at the form fill.

Closed-loop attribution to revenue.

You're running on one channel.

Multi-channel operation, accountable to one outcome.

Real campaigns.Real attribution.

Multi-Channel Campaign Operation

Closed-Loop Attribution

Conversion Tracking + Call Tracking

Real-Time Performance Dashboard

Weekly Optimization + Reporting

Senior Strategist Access

See what closed-loop paid media looks like for your business.

Why paid media fails —
and how we fix it.