Sparkul

Paid Media

Most ad spend disappears.Yours doesn't have to.

Most agencies optimize for clicks.
We optimize for qualified leads.

Live campaign
Last 7 days
Clicks0
Leads0
Qualified0
Cost per qualified lead$0
Qualified leads, not just clicks
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The Overview

This is what running paid media should look like.

This is what closed-loop attribution looks like. Not a dashboard metric. The actual flow from dollar spent to qualified lead.

Engagement

Three ways to engage.

  • Full audit of current campaigns + attribution
  • Google LSA + Search campaigns
  • Conversion tracking + call tracking setup
  • Weekly campaign optimization
  • Monthly strategy sessions
  • Standard dashboard reporting
Start with Foundation →
  • Audit + multi-channel campaign rebuild
  • LSA + Search + Meta + retargeting
  • Closed-loop attribution (ad spend → qualified leads)
  • Weekly optimization + senior strategist oversight
  • Bi-weekly strategy sessions
  • Real-time performance dashboard + monthly summary
Start with Growth →
  • Audit + fully custom campaign architecture
  • Full channel mix: LSA + Search + Meta + YouTube + connected TV
  • Custom multi-touch attribution modeling
  • Continuous optimization with dedicated media buyer
  • Weekly strategy sessions
  • Custom KPI reports + quarterly executive review
Start with Scale →

The Sparkul dashboard comes with every engagement – your live view of leads, results, and what's working.

Why + How

Why paid media fails –
and how we fix it.

01

Your campaigns optimize for the wrong thing.

Most paid media chases clicks or cost-per-lead – metrics that don't tell you who actually became a qualified lead. Spend gets pointed at whoever shows up cheapest, not whoever converts.

02

Your attribution stops at the form fill.

Most local businesses can't trace which ad earned which qualified lead. That makes scaling spend a guess instead of a decision.

03

You're running on one channel.

Most local service businesses run Google Ads alone. When costs spike or a competitor outbids you, your pipeline shrinks with no backup.

What You Get

Real campaigns.Real attribution.

  • Multi-Channel Campaign Operation

    Google LSA, Google Search, Meta, and YouTube – built, launched, and optimized weekly by a senior media buyer. Not pieced together. Run as one operation.

  • Closed-Loop Attribution to Qualified Leads

    Every ad click traced to a qualified lead. Phone calls, form fills, and CRM records mapped back to the campaign, channel, and spend that earned them. You stop guessing what's working – and start knowing what to scale.

  • Call Tracking + Conversion Tracking

    Every phone call recorded, attributed, and scored. Every form fill tagged. Conversion events synced back to ad platforms so the algorithm learns which clicks actually become qualified leads.

  • Real Cost-Per-Qualified-Lead Reporting

    Not cost-per-click. Not cost-per-lead. The metric every local business actually cares about: what it costs to earn a qualified lead your team can close. Tracked weekly, broken out by channel and campaign.

  • Weekly Optimization + Reporting

    Campaign adjustments made weekly based on what's actually converting. You see what changed, why, and what it earned.

  • Live Performance Dashboard

    Spend, clicks, qualified leads, and cost-per-lead – accessible 24/7. Not a monthly PDF. Live operational data.

The Conversation

Find out what your spend should be doing.

Talk to us →