Sparkul

Know what your ad budget is buying.

We manage your search and social ads, track the enquiries and sales they produce, and adjust spending based on the results.

Illustrative campaign
Example data
Clicks1,247
Leads86
Qualified24
Cost per qualified lead$42
Qualified leads, not just clicks
Discuss your goals →How we work →

See what your campaigns cost—and what they bring in.

Your dashboard brings ad spend and tracked enquiries together so you can compare the cost of getting a customer across campaigns.

See which campaigns lead to enquiries and how much those enquiries cost.

Where ad budgets get wasted.

An ad can get clicks without bringing useful enquiries. We check the targeting, tracking, and follow-up before recommending more spend.

01

The ads bring the wrong enquiries.

A low cost per lead is not useful if the people contacting you need services you don’t offer or live outside your area.

Target the customers you can serve.

We review search terms, locations, audiences, and your team’s feedback on lead quality, then adjust the campaigns.

02

You can’t connect spending to sales.

Ad platforms, phone calls, forms, and your CRM may each hold part of the information.

See which ads lead to enquiries.

We configure tracking and bring the available campaign and customer records together, with any gaps clearly explained.

03

The budget stays in the same place.

A campaign can keep spending even after costs rise or the enquiries become less useful.

Review where the money goes.

We compare cost and lead quality across campaigns, reduce waste, and test new opportunities within the agreed budget.

What we manage in your ad accounts.

Search and social campaign management

We plan, launch, and manage campaigns on the channels agreed for your business, including Google, Meta, and YouTube.

Account review and improvements

We review your targeting, ad copy, creative, budget, and tracking. We keep what is useful and fix problems before increasing spend.

Sales and enquiry reporting

We connect campaign data with tracked calls, forms, CRM records, and orders so you can judge results beyond clicks.

Conversion tracking setup

We configure the agreed call, form, and purchase tracking, and send suitable conversion events back to the ad platforms.

Ongoing campaign adjustments

We review performance and adjust bids, budgets, ads, and targeting based on enquiry quality and sales.

Your campaign dashboard

Check spend, tracked conversions, and cost per result in your Sparkul dashboard. We identify gaps where attribution is incomplete.

Search ads and social ads.

Search + Shopping Ads

Google Search, Shopping, and Local Services Ads for people looking for your products or services. Campaign management, budget control, and conversion tracking.

See how we manage search ads

Social Ads

Social ads that introduce your business and bring interested visitors back. Creative, targeting, testing, and reporting across the platforms in your plan.

See how we manage social ads

Be the answer.

Tell us about your business. We’ll tell you what’s possible.

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