Paid Media
Most ad spend disappears. Yours doesn’t have to.
Most agencies optimize for clicks.We optimize for qualified leads.
This is what running paid media should look like.
The Overview
Every channel, every dollar, every qualified lead — traced and accountable in one view.
This Month
qualified leads · from $10,200 spend · $109 cost-per-lead
30-Day Qualified Leads
Channel Mix
- Google LSA42%
- Meta28%
- Google Search21%
- YouTube9%
Funnel
3.2% click-to-qualified
Top Campaigns
LSA – Emergency Service
Winning · 38 leads · $113/lead
Meta – Spring Promo
Winning · 26 leads · $110/lead
Search – Brand Terms
Steady · 22 leads · $97/lead
YouTube – Awareness
Adjusting · 8 leads · $115/lead
Every metric updates in real time.
This is closed-loop attribution — not a dashboard metric, the actual flow from dollar spent to qualified lead.
Why your spend disappears — and how we fix it.
Why + How
Three failures decide whether ad spend becomes pipeline. Most accounts have all three — because nobody can trace the outcome.
The cause
Your campaigns optimize for the wrong thing.
Most paid media chases clicks and cost-per-lead — top-of-funnel metrics that say nothing about who became a qualified lead. Spend flows to the cheapest click, not the best customer.
The fix
Optimize for qualified leads, not clicks.
We rebuild campaigns around the metric that matters: qualified leads your team can close. Every channel, every dollar, pointed at that outcome — not top-of-funnel vanity.
The cause
Your attribution stops at the form fill.
Someone clicked, someone called, someone closed — and nobody can say which dollar of spend was responsible. Scaling becomes a guess.
The fix
Closed-loop attribution to the outcome.
Phone calls tracked. Form fills attributed. CRM records tagged. Every qualified lead mapped back to the ad spend that earned it. You stop guessing and start scaling.
The cause
One channel carries your whole pipeline.
Single-channel programs work until they don’t. When costs spike or a competitor outbids you, the pipeline shrinks with no backup.
The fix
Multi-channel, accountable to one outcome.
Google LSA, Search, Meta, and YouTube run as one system. When one channel gets expensive, we scale another. Your pipeline diversifies. Your spend gets smarter.
What you get.
Deliverables
Multi-Channel Campaign Operation
Google LSA, Search, Meta, YouTube, and connected TV — built, launched, and optimized by a senior media buyer. Not pieced together. Run as one operation.
Campaign Audit + Rebuild
Every engagement opens with a full audit: structure, targeting, creative, and attribution. What’s broken gets reset. What’s working gets rebuilt to scale.
Closed-Loop Attribution
Every ad click traced to the outcome it earned. Phone calls, form fills, CRM records, and orders mapped back to the campaign and spend behind them.
Call + Conversion Tracking
Every call recorded, attributed, and scored. Every form fill and order tagged. Conversion events synced back to the platforms so the algorithms learn which clicks become revenue.
Optimization + Strategy Cadence
Weekly adjustments based on what’s actually converting, with strategy sessions at the cadence your program calls for. Larger programs get a dedicated media buyer and multi-touch modeling.
Live Performance Dashboard
Spend, clicks, outcomes, and what it actually costs to earn each one — not cost-per-click, not cost-per-lead. Open any time, not a monthly PDF.
Two channels. One program.
What’s inside
Search + Shopping Ads
Google Search, Local Services Ads, and Shopping — built around intent, tracked to the outcome, and optimized weekly. The channel that captures demand already looking for you.
Learn more →Social Ads
Creative, audience architecture, retargeting, and server-side measurement across Meta and adjacent platforms. The channel that reaches people before they start looking.
Learn more →The Conversation