Sparkul

Put your business in front of new customers.

We create and manage social ads that introduce your products or services, test different offers, and bring interested visitors back.

01 — The feed, todaySponsored

[Your Business]

Sponsored

Creative — the targeting

Seen. Remembered. Not clicked.

02 — The search, weeks laterBy name

your business

Search

The branded search social created — the conversion search will take credit for. We measure both together.

Give people a reason to remember your business.

Show the product, explain the service, or answer a common question. Good social ads make the offer easy to understand.

Reason 01

Introduce a product or service.

Show people what it does, who it helps, and why they might want it. The ad needs to make sense before someone knows your brand.

Reason 02

Try different messages.

A demonstration, an explanation, and an offer can attract different responses. We test them against a defined campaign goal.

Reason 03

Reconnect with interested visitors.

Where tracking and consent allow, follow-up ads can remind previous visitors about a product or service they considered.

How created demand converts

01

They aren’t looking yet

No query to capture. The demand doesn’t exist in a search box.

02

Creative earns the stop

On social the creative is the targeting. Angles get tested and retired.

03

They remember you

Familiarity does the work capture channels can’t do for themselves.

04

They search you by name

Which search will happily take credit for. We measure both together.

Done badly, this is interrupting people who never wanted it. Done well, it is finding the people who would want it if they knew — and giving them a reason to look.

Your social campaigns, managed.

Ad creative and copy

We develop messages, images, and video formats that explain your offer, then test which versions lead to useful visits and enquiries.

Audience and campaign setup

We separate new-customer campaigns from follow-up campaigns so budgets and results can be reviewed clearly.

Retargeting

We build eligible audiences from previous visits and interactions, then show relevant follow-up ads under the agreed tracking and consent setup.

Landing page checks

We check that the page delivers what the ad promised and makes the next step easy to take.

Conversion tracking

We configure suitable platform events and server-side tracking where appropriate, then compare platform reports with your available sales records.

Campaign testing and reporting

We test creative, audiences, and budgets, and show spending and tracked results alongside your other campaigns.

A social ad may start the conversation.

The same customer may later search for your name or visit your website directly. We consider those journeys when reviewing performance.

What happens

The customer notices an ad.

They may watch, click, browse, or simply remember your business for later.

Who gets the credit

They search when they are ready.

A later search or direct visit can be part of the same decision. We avoid treating one reported click as the whole story.

The usual setup

Platforms may claim the same purchase.

Adding each platform’s reported conversions together can overstate the total. We compare those figures with available customer and sales records.

How we run it

Plan the next changes together.

We review the offer, ads, landing pages, and spending across both channels rather than adjusting each in isolation.